The Sleep Profile is Fitbit’s latest rest-related update since introducing sleep tracking in 2009. How the Fitbit Premium Sleep Profile works Here’s a primer on how the Fitbit Premium Sleep Profile works, the six Sleep Profile animals that represent different sleep styles, and seven things I learned (and loved) from my experience. In the name of learning all about my sleep - and potentially getting better rest - I tested Fitbit’s Sleep Profile for two months. Since I work at Google, I’m lucky enough to have easy access to the Fitbit team, who very graciously set me up with a device. At that point, I knew I had to give it a try. Then I learned Fitbit’s Sleep Profile would assign me a “sleep animal” to describe my rest-related habits. But I wasn’t sure how to get an objective read on my sleep quality until I realized Fitbit could track it for me. Before this experiment, I thought it was easy to know how much I slept each night (spoiler alert: it’s not, and you’ll learn why below). Now, I spend a bit too much before-bed time exploring fascinating internet rabbit holes.īut I’ve also wondered if I sometimes feel tired due to an issue of sleep quality, not just quantity. As a child, I’d stay up late to read with a flashlight under the covers. There are few things I love more than sleep, but I just don’t prioritize it enough.

Hello's Sense device aims to help people sleep better by tracking their sleep patterns and helping them improve their habits.As soon as Fitbit’s Premium Sleep Profile launched back in June, I was intrigued by the thought of using data to get better rest. Its investors include Singapore sovereign wealth fund Temasek, Facebook executives David Marcus and Dan Rose, former Twitter CEO Dick Costolo, and hardware executive Hugo Barra. The startup spent over a year developing a wearable tracker but ultimate decided on a sleep-focused device, which raked in $2.4 million via Kickstarter in 2014. Marketing director Angela Chang recently left to join Facebook, per her LinkedIn profile, but remains listed on the Hello website.īackground: Proud ― one of the earliest Thiel Fellows ― founded the company in 2012. Īxios also sent emails to several other listed employees and the company's 'press' line, but got no reply. There are several social media complaints from customers who say they've been unable to receive replies from customer service. Hello founder and CEO James Proud did not return a request for comment on the company's status, nor on why it continues to sell product via both its own website and third parties like Amazon. One of the few men on site works for Sherwood Partners, a firm known for winding down tech startups, who said that Hello was moving elsewhere in the Bay Area. Winding down: On Monday, Axios found a moving truck outside of the startup's Shotwell Street headquarters, while rows of empty workstations were visible via the storefront-style office windows. The San Francisco-based company did recently hold what one investor referred to as 'fire sale' talks with Fitbit, but no deal was reached. Hello, a sleep monitor maker that raised over $40 million in venture capital, has laid off most of its employees and is seeking a buyer for its remaining assets, Axios has learned.

Sense sleep monitor